Why Do We Love The IPhone?
Posted by Shaun Oan under iphone applications on Thursday Aug 26, 2010The increasing popularity of Apple has been almost relentless over the course of the past decade, helped in no small part by the overwhelming success of the iPhone. Released in 2007 and already in its 4th generation it is quite simply adored by consumers.
The foundations of the smartphone market were barely in place when the first iPhone was introduced. Offering a core functionality envied by other hardware manufacturers, and complemented by flexibility, style and an almost unparalleled capacity for entertainment Apple immediately created a standard for their smartphone competitors to emulate. From a single source consumers suddenly had access to a range of capabilities including music, video, mobile internet and what seemed a relentless conveyor belt of Apps, all through the iPhone’s innovative high-definition touch screen.
The current specification continues to satisfy most technical aficionados (high resolution Retina display, HD video recording, 5mp camera with LED flash, GPS, OS4) but the mass-market appeal is possibly the key to the commercial success of any product. Contemporary users inevitably love a device that allows such simple and ready access the internet, and therefore social networking sites, email and downloading. And with touch-screen technology still in its infancy doing all of the above through a small glass portal still seems incredibly exciting!
And no-one appreciates more than Apple the importance of appearance: a byword for marketability. From the early representations of the Mac as a ‘quirky alternative’ to the PC’s almost stuffy austerity, Apple has continued to combine style and substance without compromising either. The iPhone’s spec, combined with its sleek, sexy, yet simple appearance has been crucial to its commercial success.
However the versatility of the iPhone is possibly the primary reason behind its popularity. Like compiling a playlist on the iPod, customising the contents of an iPhone through specific Apps is simply another means of using technology to express individuality. With an ever-increasing list of Apps available through the Apple Store a phone’s user is able to tailor the contents of their iPhone according to their specific requirements.
And you can telephone people with it too.
iPhone App Developer Manchester
